About the project
In the last decades European cities have faced economical and social changes which led to the need of public local authorities of managing cities differently and promoting more and more the development of a territory, beyond the increasing of services. Cities nowadays had to put in place real strategies to differentiate themselves and continue to attract visitors, and for medium-sized cities, attracting visitors and tourists can be a great challenge.
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Melissa Boccaccini“Thanks to the UST project, we have transformed our idea of sustainable tourism: no longer a goal to be achieved but an engine of development for our community, for a city that welcomes in a conscious manner.”
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Lorena Lanzoni“UST has been a turning point for those who are called upon every day to imagine and build a future for our communities, because it has strengthened skills, urging concrete actions for a truly sustainable and area-based tourism. We learnt how to design sustainable experiences, how to valorise local heritage in an authentic way, and how to involve citizens and stakeholders in a shared vision. It was therefore not just a matter of training, but of activation: we now have the tools – and above all the motivation – to transform ideas into concrete policies. When training, vision and participation come together, change is not only possible, it becomes real.”
E-Learning
The e-learning space is a one-stop-shop providing instant access to the full suite of digital learning resources developed in UST project. The rich informational material is freely available online for everyone interested in learning more about sustainable tourism training.
